What into the business this means that

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What has changed
online for iTunes to meet a customer need, and how has it changed?


iTunes first launched on
April 28th, 2003. It was a vison for Apple to give customers an
online store where you can download music on demand. In 2003, iTunes had a
library of 200,000 songs where people could transfer music onto the iPod at a
small cost. iTunes sold over 70 million songs in the first year of its release.

In 2005, over one billion
music videos were sold just 20 days after them being made available to purchase
on iTunes in that same year. Then in 2006, 1 billion songs were downloaded, 4
years later over 10 billion songs were then downloaded. On iTunes there is
currently around 37,000,000 songs available to download, from a range of different
genres, for example pop, rock and jazz. Allowing iTunes to develop into a multi-media platform, readily available by the

 iTunes has changed because over the years it
has developed into an app where you can stream music instead of just downloading
from a PC device.


Why it has changed?


iTunes has changed for many
reasons; because of the company’s massive profits from sales via their app,
iTunes can offer to people from all over the world, who are into a range of
genres, music that may not have previously been accessible. If they are
receiving more money into the business this means that they can make the
required alterations to the application to make customers satisfied which could
then cause current owners of apple products to recommend it to friends and family.
This can then result in getting even more money and ultimately give apple a
chance to make changes that are for the better.


What has changed
online for iTunes to meet another customer need, and how has it changed?


In recent times customers
have expressed a need to have access to thousands of different songs of all
types. iTunes therefore introduced ‘Apple Music’ which is similar to a rival
application called ‘Spotify premium’. This new application allows customers to
be able to download and stream practically every song that has ever been recorded
for a monthly price of £10.99 to their chosen iPhone device.






Why it has changed?1


The main reason for change is
to ensure that Apple keep up with the latest trends in consumer demands. iTunes
and Apple developed ‘Apple music’ to make their customers experience better
than their competitors.  Apple have updated
the older iTunes systems and have improved it to become ‘Apple music’ because
they have seen that competition like Spotify and Tidal have been ahead of the
market with their product and they needed to keep on top of the competition
by having different options available.


What has changed
online for iTunes because of a change in technology, and how has it changed?


In recent years, technology
has improved dramatically, for example, WIFI has become more efficient around
the world, also ‘Bluetooth’ has made a huge impact which allows people to
listen to music through wireless headphones and speakers, these improvements
have enhanced the consumers experience and lifestyle.


Why it has changed?


and technology has changed because of many reasons, such as there are much more
people who are wanting to listen to music through WIFI and not using up their
data on phones, with iTunes introducing Apple Music it has helped people listen
to music without wasting their data. By changing iTunes systems to things such
as Apple Music it also helps Apple gain more profit for the company as so many
people will be using it. Apple gain more money from whenever someone downloads
music, films or TV shows they will gain money, each time someone makes a purchase
on iTunes they gain profit. Apple also gain more from Apple Music, from this
each time someone makes a payment monthly they gain profits.



What has changed
online for iTunes because of another change in technology, and how has it


Another way iTunes has
changed because of advances in technology is that smart phones have been introduced.
The price of smartphones has also become more affordable, at the end of 2013
there were more phones than people on earth. This resulted in Apple having an
opportunity to introduce iTunes on smartphones and tablets via an App.


Why it has changed?


and technology has changed because smart phones have been more readily
available and accessible for people with busy lifestyles. It has also shown
that more and more people are using smart phones, participants who took a survey
said that they could last a day without their smartphones. From this survey it
suggests that over time smartphones have become so important to people that
most of us cannot live without them. From this Apple had a chance to improve
iTunes and make it better so every time people go on their phone they will use


1 https://saucelabs.com/blog/how-smartphones-and-mobile-internet-have-changed-our-lives


Categories: Music


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