This 2.0, as a set of core principles
is an introduction to the concepts of the Web 2.0. The ‘Web’ (World Wide Web) is a program,
created by Sir Berners-Lee. Demystifying
a common belief that it is born with Internet, the ‘Web’ is a creation based on
a hypertext computing language as Berners Lee’s work carries on from what some
of his predecessors’ initiatives brought to the attention of the media world. For example the original idea of Vannevar
Bush when in 1945 created his MEMEX system, pursuing the possibility of
information sharing via ‘interactive computing’ (Castells, 2003, p. 15). It is commonly abbreviated “WWW”3 and used
incorrectly interchangeably, with the term Internet. The World Wide Web
functions as a “virtual container” of data, be that a set of images,
text and other forms of media. Internet is a system of network(s).
phrase “Web 2.0” was coined by O’Reilly Media in 2004 to market the rising
phenomena of online collaboration, sharing and communication. (Samms, 2018,
is commonly and easily identified as a new technology is better defined by
O’Reilly Media, Inc., in their published article discussing Web 2.0, as a set
of core principles that are at the base of the Web 2.0 phenomenon.
Those principles, according to O’Reilly are:
Web As PlatformHarnessing
is the Next Intel InsideEnd
of the Software Release Cycle Lightweight
Programming Models Software Above the Level of
a Single Device Rich
is a cybernetic structure, as, for instance, its trans-disciplinary based
principles drive for “Rich User Experiences” (O’Reilly 2018) as it enable for
example a greater responsive web designed pages. A major innovation milestone
from its predecessor Web 1.0, a predominantly read-only technology and
generally associated with the WWW, is the fact that Web 2.0 offers the option
of greater interactivity as “the wildly read-write web” (Diaz, Rodrigo, 2018).
A major example of rich interactive user consumption is Wiki .