The products. Who/What Is Tronic (For those

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The last 24 months have not been particularly good for players in the
construction and property development segment both locally and globally.
Several factors altered the otherwise tranquil business environment that East
Africa, especially Kenya, is renowned for. Political uncertainty did not auger
well with many would be investors but all is not lost.

It is in the light of this that Tronic; a global leader in the Electrical and Lighting
solutions industry set into action its African expansion programme as part of
its long term strategic plans. Though having entered Africa through Tanzania, AJ
Tronic FZCO Global always harboured intentions of venturing into the neighboring
East African nation of 50M. Kenya as a target market for Tronic products is
projected to remain lucrative for generations, especially with the nation’s GDP
growth projected at 99% over the next 12-24 months (world bank). Furthermore the
recent surge in the Real Estate development and Construction space (Index  by Hass Consult) paints a promising future,
and these two are the two main industry segments that drive demand for Tronic

Who/What Is Tronic
(For those who have yet to hear of our brand)Tronic is a
leading supplier of electrical and lighting solutions for residential,
commercial and industrial applications throughout The Middle East and Africa (MEA).
Since its inception in 1993, Tronic promotes and adheres to strict
international quality & safety standards and is uniquely placed to cater to
infrastructure project needs across Africa at any scale.

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a presence in over 10 African countries, the firm is constantly tracking market
trends, technology and is focused on product development to meet our customers’
unique needs. Tronic meets its client’s need by offering energy savings
without compromising performance, efficiency and comfort. This has since
resulted into market leader status in the markets we operate in.


high performance lighting solutions cater to a wide range of applications such
as sports, roads, tunnels, cityscape, office, education and industry.
The Tronic lighting ranges promises

 you a comprehensive range
of reliable, high quality and competitively priced products to our customers


Our best in class products range from home and kitchen appliances, lighting for
domestic, commercial and industrial applications, LED lighting, fans, modular
switches and wiring accessories, water heaters, industrial and domestic circuit
protection switchgear, industrial and domestic cables and wires among others

The adoption of technology and innovation
The adoption of technology and embracing change
has fostered an environment of innovation within Tronic. An automated/robust and
distributed Supply Chain system ensures that our clients will never get delayed
deliveries; save for an act of God. It is such systems that have enabled Tronic
build and support its Reseller Network which Tronic relied upon to serve the
Kenya market remotely. The R Teams have listened to client needs and in
line with industry /country  standards (KEMA,
BSI, ITS, TBS) developed smarter and client specific solutions.

At TRONIC we believe in refining our customers
experience and improving performance in lots of little ways that make big


aim is to exceed the requirements of customers all over the world and to become
the trusted, reliable, professional long-term partner for cost-effective and
quality electrical products and lighting solutions.


aspire to achieve solutions where aesthetics, optical performance, and energy
consumption are all in perfect balance and harmony.


Categories: Industry


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