The framing pattern of the Neduvasal Hydrocarbon

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The Union Government of India has
granted the contracts for extracting hydrocarbons from 44 sites across the country
on February 15, 2017. Protests were broke out in Neduvasal, one among the
selected site, situated in Pudukottai, Tamil Nadu (Jayaraman, 2017.)  Similar to the lines of Jallikattu protest, the
agitation strengthened with the backing of people from all walks of life
mobilized through media (Ganesan, 2017.)

The unsettling action made by
a popular protest directly aims at stimulating public opinion against its
opponents. It can be called as a lifeline of an ordinary citizen, who lacks regular
access to the social, political, organisational and financial resources;
including the media support. Neduvasal Hydrocarbon Protest has set such an
example by taking the officials to their toe. Protesters’ success in achieving
their goals does not depend on the direct use of power, but on indirect influence
created by the media. With shared interests, ordinary people gather consensus through
intensely deep-rooted feelings of solidarity (Della Porta and Diani, 1999;
Tarrow, 2011.)

A movement’s media coverage adds
credibility to it and subsequently makes essential impact in the readers. It
helps to expand the visibility of conflict. It offers numerous opportunities
for journalists to cover various aspects of life (Gamson and Wolfsfeld, 1993). Social
movements depend upon the media to know about the position of officials and the
public on the concerned issue. Therefore, movements depend on the media for information
to develop and assess their action tactics (Koopmans, 2004).

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As the format of reporting popular
protest have an impact on the reader’s perception and the agrarian crisis and
people’s protest have a trans-national outlook, this study analyses the framing
pattern of the Neduvasal Hydrocarbon Protest reportage of three national
English Newspapers namely The Times of India, The Hindu and The New Indian Express.
They are chosen to analyse the selection of frames and tones of the reportage
over a period of eight months from February 16 to September 30, 2017.

Media have certain ways to set
the agenda of an issue in reader’s mind. The salient effect of the mass media
is its capacity to organise the world before the audience. Though it’s unsuccessful
in telling audience what to think; but they are succeeded in conveying what to
think about (McCombs and Shaw, 1977). The present study through analysing
framing patterns is trying to find out the agenda-setting attitude of newspaper
on Neduvasal Hydrocarbon Protest. Attribution of Responsibility, Human
Interest, Conflict, Morality, Economic, and Diagnostic are the frames are used
to find out the framing pattern. It also study the usage of political frames
and tones with regard to the chosen three English language newspapers, to
estimate the difference in framing pattern of conflict and the newspaper’s
inclination while covering the conflict.

Categories: Government


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