The significance of place image is influenced by the people’ attitude and behavior that has been established in geography, psychology of the environment as well as place and product marketing (Stylidis, Biran, Sit, Szivas, 2014). In the research of Tasci and Gartner (n.d) sum up that “the more favorable the perception of a given vacation destination, the more favorable the destination tend to be.”
The term “destination image” is always examined in the tourism literatures which influence the tourist behavior, destination selection and tourist decisions. Destination image can also be considered as the tourists’ perceptions of the attributes or attractions available within a destination which plays an important role in the description promotion (Hallmann, Zehrer& Müller, 2013). Besides that, destination image is an important element of the destination brand which can be defined as the feeling that consist of an individual’s knowledge, feelings, and global impression about the destination (Souiden, Ladhari& Chiadmi, 2017).
According to Qu, Kim& Im (2011), the way that used to communicate a unique identity of a destination and differentiate from its rivals is so called destination branding. According to Souiden, Ladhari & Chiadmi (2017), the tourists mostly choose the destinations that have the specific attributes such as beautiful scenery, historic attractions, entertainment, business opportunities, government services, friendly local communities, and high-quality accommodations which cause a severe competition among the tourist destinations today. Therefore, the main factor that supports the tourism development is the residents’ place image which focused on the unique attributes of the place rather than the people’s psychological involvement with the place. The tendency to attract tourists to visit the place is through the recreation setting. Residents should not overlook the multifunctional nature of the place because it is not only a recreational setting but the place to live and work as well (Stylidis, Biran, Sit, Szivas, 2014). The different “ingredients” that construct residents’ image is crucial for helping in the developments that persisting the place’s valuable characteristics (Stylidis, Biran, Sit, Szivas, 2014). According to Zhu, Liu, Wei, Li and Wang (2017), residents’ place image had direct positive effects on their perceived tourism impacts and indirectly effects on positive support on tourism.
The community services provided in the new village can benefit the visitors and lead to support of tourism development. Tourists are always attracted because there are sufficient facilities and services provided in the destination. The residents are the primary intended beneficiaries of the facilities, such as public transport, roads, infrastructure, and services. They are also available for the use of tourists. The internal public transportation hubs and external transportation hubs lead to conveniently connection of external and internal traffic. Build a railway station, bus station and flyover in the junction of road so that the new village and the cities can be easily connected. Besides that, plan a business airport between the railway station and the tourism destination (Li, Ju, Zhang, 2017). In the context of tourism, it is needed to work together by the tourism service providers and the tourists with an objective to create a better offering and good experiences. It would enhance values for both the tourist and the destination in return (Buonincontri, Morvillo, Okumus& Niekerk, 2017). The degree of satisfaction is determining by the tourists’ interaction and the attitudes on sharing experiences with others.
The relationship between the resident and tourist is emotional solidarity. Emotional solidarity suggests that shared beliefs, behaviors, and interaction between individuals create a degree of solidarity (Moghavvemia, Woosnamb, Paramanathana, Musaa& Hamzah, 2017). Resident’s personality such as welcoming nature, emotional closeness, sympathetic understanding and community commitments on residents’ attitudes are support for tourism development. According to Prashyanusorna, Kaviyaa (2010), experts have agreed with the fact that the tourists are easily targeted for criminals. The tourists are usually target as victim due to the reasons of they are in totally unfamiliar with the environments, they do not speak the language of the host country, and they are not familiar with customs and behavior. The police forces have to keep in a low profile so that it does not create any unnecessary concern among the tourists to avoid affected tourists’ experiences. Besides that, the police forces have to easily reach and willing to help those victims. The social environment also included the clean places that can ensure the health of the visitors. Regulations should be set by the government in order to protect the water quality. Tourists usually play or swim in the beach and valley that near the new village. A sanitation system should be created to ensure that the water is not polluted or contaminated (Qian, Sasaki, Jourdain, Kim& Shivakoti, 2017)
Destination image of tourism is focus on natural resources and attractions. Tourism development in a specific destination is based on the certain natural resources such as beaches, mountains, and countryside. Besides that, cultural assets such as museums, traditions, and festivals also positively affect the tourism development (Zhu, Liu, Wei, Li and Wang, 2017). These indicators tend to affect the success of tourism development. According to Souiden et al. (2017), it is stated that the beliefs of natural environment such as the scenery and wilderness; and environment beliefs that are built such as nightlife, shopping, and sports have positive significant effects on destination evaluation and lead to support of tourism development (Souiden, Ladhari and Chiadmi, 2017).