Not only is his high bid, reason behind his victory. Also the supports of industrialist and businessman. We demand that every citizen of the United States shall be allowed to cast one free and unrestricted ballot, and that such ballot shall be counted and returned as cast. We proclaim our unqualified condemnation of the uncivilized and preposterous [barbarous] practice well known as Iynching, and the killing of human beings suspected or charged with crime without process of law.
We favor the creation of a National Board of Arbitration to settle and adjust differences which may arise between employers and employed engaged in inter-State commerce. We believe in an immediate return to the free homestead policy of the Republican party, and urge the passage by Congress of a satisfactory free homestead measure which has already passed the House, and is now pending in the senate. We favor the admission of the remaining Territories at the earliest practicable date having due regard to the interests of the people of the Territories and of the United States.
And the Federal officers appointed for the Territories should be selected from the bona-fide residents thereof, and the right of self-government should be accorded them as far as practicable. We believe that the citizens of Alaska should have representation in the Congress of the United States, to the end that needful legislation may be intelligently enacted. We sympathize fully with all legitimate efforts to lessen and prevent the evils of intemperance and promote morality.
The Republican party is mindful of the rights and interests of women, and believes that they should be accorded equal opportunities, equal pay for equal work, and protection to the home. We favor the admission of women to wider spheres of usefulness and welcome their co-operation in rescuing the country from Democratic and Populist mismanagement and misrule. Such are the principles and policies of the Republican Party. By these principles, we will apply it to those policies and put them into execution.
We rely on the faithful and considerate judgment of the American people, confident alike of the history of our great party and in the justice of our cause, and we present our platform and our candidates in the full assurance that their selection will bring victory to the Republican Party, and prosperity to the people of the United States. Almost all platforms of Republican are in favor of Industrialist, which influence on the election. William McKinley lead a campaign “Front porch”. All supporters getting their free or discounted tickets and traveled to the McKinley home.
In the home candidate answered questions and delivered short speeches. He pointed out that reduction in the economy caused by free silver would result in higher consumer prices for workers and weaken the national credit necessary for business expansion and job creation. As the campaign progressed, he focused increasingly on protective tariffs as the economic basis for the nation’s past prosperity and future recovery. While praising trade protectionism, the GOP labeled Democrats erroneously as free traders. Inverting Bryan’s assumption, McKinley argued that productive business and industry supported a profitable agricultural sector.
Republicans not only shame free silver as economically foolish, but informed voters that the Democratic Party certified the Populist and Socialist programs, like government ownership of communication and transportation businesses. The GOP criticized “anarchy plank” of the Democratic platform, which indirectly ill-favored federal intervention in the Pullman strike of 1894. Considering John Peter Altgeld the power behind Bryan, they vilified the Illinois governor for objecting to the use of federal troops to quell the strike and for pardoning three men convicted in the Haymarket bombing.
“Altgeldism” became shorthand for social chaos and political radicalism. McKinley stressed the theme of national unity and rebuked Bryan for encouraging sectionalism and class conflict rich versus poor, farmers versus businessmen, and labor versus capital. In fact, he did used legal methods, but instead borrowed tactics from the advertising industry to “sell” McKinley with marketing slogans such as “The Advance Agent of Prosperity.
” Hanna dispatched nearly 1500 speakers across the country, spent most of the Republican war chest in the Midwest, and flooded the country with an estimated 250 million pieces of campaign literature (published in various languages) so that at times each American home was receiving pro-McKinley material on a weekly basis. Mark Hanna, Ohio businessman had worked on the presidential campaigns of Ohioans Rutherford B. Hayes in 1876, James A. Garfield in 1880, and John Sherman in 1884 and 1888. In1895 he devote his all the time to McKinley’s presidential bid.
Hanna was assisted in 1896 by Charles Dawes (later vice president under Calvin Coolidge), who administered the flow of money. For the presidential contest, Republicans raised $3. 5 million. So McKinley spent roughly $7 million (out of which $ 4million spent on propaganda) on their campaign and hence that is his bid for the white house (presidency). William McKinley’s supporter: Marcus Hanna: McKinley’s friend Marcus Hanna of Ohio had engineered his nomination, and after the convention directed the party’s national campaign.
An industrialist in the coal and iron industries, Hanna seems to have had a local reputation for fair dealings with his workers. An excellent strategist, he was helped in his fundraising efforts by the Democrats’ free silver and income tax planks, which terrified the nation’s elite. Hanna collected enormous sums from leading industrialists and financiers, leading to widespread accusations that Republicans were in league with trusts. Garrett A. Hobart, (McKinley’s Running Mate) a New Jersey businessman and legislator hand-picked by McKinley’s team, easily took the vice-presidential slot.
Henry Teller of Colorado, a 66-year old railroad lawyer who had served in the U. S. Senate for twenty years, led the Western delegates who sought a “free silver” plank. They lost overwhelmingly. Teller and 22 other Western Republicans walked out of the Republican convention in protest. Eugene Debs: A president of the American Railway Union, and became a socialist and would later be the five-time presidential nominee of the Socialist Party (1900, 1904, 1908, 1912, and 1920). He supported for their free or discounted railway tickets. McKinley was supported mainly by voter.