Kennidy’s main goal of the marketing department

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Kennidy’s Loving Arms
Geriatric Facility is a new facility integrated into the Emory Healthcare
System that is doing very well. Research has shown that developing a new geriatric
facility would be beneficial to metro Atlanta. Opening a new geriatric facility
will provided services for elderly patient 65 and older. This will generate new
opportunities for individuals 65 and older who do not have the resources to
care for themselves.


Kennidy’s Loving Arms
Geriatric Facility marketing department will be responsible for the campaign
with a set strategic plan and goals by identifying individuals that range from
as 65 and up, in the metro area, with a budget of $50, 000. The main goal of
the marketing department is to establish Kennidy’s Loving Arms Geriatric
Facility as the national leaders of geriatric facilities in the metro area. The
marketing department will guarantee to reach 40 % of the geriatric population
within one year of opening. The marketing department is looking forward to
working with you to reach a decision, regarding this opportunity. Thank you for
your time and consideration



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Kennidy’s Loving Arms
Geriatric Facility Marketing Department

Kennidy’s Loving Arms
Geriatric Facility


            The healthcare
service department main focus point is the geriatric facility. We are
interested in promoting this facility, because there are a number of geriatric
patients who have a hard time receiving the treatment that is needed. This may
be due to lack of funds, memory or transportation. We feel that if we
market these particular demographics, a lot of lives will be impacted.

            The values that Kennidy’s Loving Arms Geriatric Facility
will add to the quality of service, to help improve the quality of life in our
elderly. Patients will have access to the best geriatric providers in the state
of Georgia. We also plan to partner with the community to help promote healthy
living initiative, like Alzheimer’s screening, blood pressure and diabetes

            The Kennidy’s Loving Arms Geriatric Facility mission,
vision and values are the foundation of a solid strategic and marketing plan
through services and resources. The board of trustees are key to having a
successful organization. The mission, vision and values statements should be
reviewed by stakeholders and trustees for the development of the organizations
strategic plan, taking into consideration the challenges and possibilities of
the future.

            The mission statemen is a description used to define the
center market, service excellence and diversity. Kennidy’s Loving Arms
Geriatric Facility’s mission statement is to provide exceptional healthcare,
while being compassionate in caring for the elderly.  Our vision statement is to be recognized at
the national leaders in geriatric medicine by changing lives daily.



5 P’s of Healthcare

            Kennidy’s Loving Arms Geriatric Facility’s promotional
strategy will focus on 5 P’s. The first strategy is place- our facility will
service the metro Atlanta area. The second strategy is product- we will provide
diagnostic evaluations, advanced medical treatment, clinical trials and provide
transportation and financial resources to our patients. The third strategy is
price- Kennidy’s Loving Arms Geriatric Facility will provide these services at
a lower rate, than those of geriatric facilities in the area. The fourth
strategy is promotion- the facility will have the most welled trained
physicians and staff, promote lower prices and target all individuals age 65
and older. The fifth strategy is patient- we will provide each patient with
quality service and care at a low rate.

Codes of Professional

            At Kennidy’s Loving Arms Geriatric facility there are
four codes of professional conduct that each employee, regardless of their job
description or title, must follow. The first code is to respect the privacy and
maintain patient confidentiality (Code of Ethics and Professional Responsibilities, 2014). This should be done
by handling all patient information in accordance with ethical standards and
HIPAA law. The second code is to preserve integrity. The third code is to
contribute to the facility. We want each employee to feel valued, so we
encourage them to bring forth anything that can help our facility better serve
the patients and the community. The last code is to communicate responsibility,
this goes hand in hand with contributing to the facility. Communicating
responsibly can help with promoting the facility.


Categories: Marketing


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