It is quite challenging to understand how Drake, Odell Beckham Jr., Paul Heaton, Bella Hadid and many other owe their fashion consciousness to the style of the lads from the football terraces from the ill-famed British 70’s and 80’s. During those years, the football fans who most of the time were associated with violence and misconduct were actually the embodiment of style and fashion. It was the era when supporting your local football club on an away day, meant much more than being ready to step into a bloody fistfight. It meant leaving the island for a day in a quest of an instant face-off with even better-dressed opponents from different parts of The Old Continent. It literally meant igniting a football inspired riot in Milan after which you’ll go home with a collection of bruises and shopping bags chock-full of high-end Hooligan swagger.
The football hooligans and the whole culture formed around them demonstrated how fashion and football grew quite a bit of link between them. During those violent times, it didn’t only matter who is the toughest, it was equally important how well dressed you are and which brands are you wearing.
With the expanding reputation of various European fashion brands, the football hooligans suddenly became a highly recognizable fashionable community on the streets of the big cities. Wearing fashion brands from overseas like Aquascutum, C.P. Company, Sergio Tacchini, Lacoste, Fila, Armani and Stone Island, paired with the classic Adidas sneakers models like Stan Smith, Gazelle, and Samba was clearly the highest form of making a statement on the football terrace. The style and fashion of the boys from the terrace was a clear example of how the social environment, the cultural background and the events around it influence the way of dressing of a group of people sharing identical interests while living a specific lifestyle. Fashion unquestionably was the initial way of expressing one’s individuality. The way of dressing symbolized one’s belonging to a specific assemblage while being a part of a distinct culture.
Through the years, the fashion of the hooligans hasn’t changed much even though several fashion brands took different directions which grew a dose of discontent around their core enthusiasts. In addition, we did a research on the essential fashion brands that revolved around the Casuals and forced fascinating representation of renaissance in the modern era of fashion.
Two-piece tracksuits had been banned from men’s closets for quite some time. Nonetheless, they certainly are the Phoenix in the world of fashion following their astonishing rise from the ashes. Many premium fashion houses started utilizing the resurrection of the two-piece tracksuits trend which used to be a trademark of the football hooligans style of fashion.
Fred Perry is probably one of the fashion brands that really have an intimate involvement in the world of the Casuals. Founded in the 1940’s, originally affirmed by the notorious West Ham United supporters known as the ICF, Fred Perry still produces high-quality polo T-shirts and tracksuits that are an exceptional representative of the entire culture.
Putting goggles on the hood of the jackets or producing beanies with the same goggles on top, never seemed like the easiest way to be back on the streets of fashion in 2018. Guess what? The Italian manufacturer C.P. Company succeeds in doing exactly that. Harrington jacket with a C.P. Company beanie on top is still quite a relevant fashion statement if your weekend agenda is running to Farfetch then meeting your mates at the local bar for a pint before marching to one of London’s many football stadiums.
Stone Island was originally introduced as a diffusion line from C.P. Company and eventually has outgrown not just C.P. Company but every other fashion brand associated with the Casuals and the fashion on the football terraces. Today, Stone Island is the essential hooligan’s staple. The famous compass logo became a thing that developed a cult-like devotion amongst their followers all over the globe. Stone Island is seemingly the best example of the 80’s revival of the fashion of the Casuals. The brand went from the Gallagher brothers and the boys from the terrace to Drake and Odell Beckham Jr. The Italian brand even made a collaboration with Supreme which turned many heads. The collaboration caused disapproval amongst a large number of Stone Island day-one aficionadi. Many felt like what used to be the fashion sanctuary for the Casuals, became a mainstream thing now embraced by pop stars and hypebeasts. Nevertheless, that little compass on the left sleeve of your jacket is still undeniably iconic and it still represents wealth, fortitude and a strong will to never back down.
Despite the frequent shifts in the segment of fashion in the Casuals’ culture, the German clothing behemoth somehow managed to stay relevant through all those years. From the classic Sambas to the Stan Smiths and the Gazelles, Adidas always seemed the top sneaker choice for the boys from the terraces. Those aforementioned sneakers models became an instant classic and the fashion of the Casuals and its followers still keeps them truly relevant. The history behind the models and the consistency of the brand itself developed a cult amongst the Casuals that last nearly five decades and it’s still going strong even amongst the leading fashion influencers that are not necessarily familiar with football. With their overhyped collaborations with streetwear and skate brands like Palace, Adidas continually demonstrates that they are right there on the fashion throne being as relevant as ever.
It’s not just Adidas, Stone Island, and Fred Perry. Nowadays, a great number of brands familiar with the boys from the football terraces have been reincarnated. With Lacoste, once known as the go-to brand for two-piece tracksuits and polo t-shirts, collaborating with Supreme, the influence of the Casuals on today’s streetwear fashion is quite apparent. With Gosha Rubchinskiy’s extraordinary work on classic Fila and Sergio Tacchini models, it’s easy to acknowledge the significance of the impact of the football-inspired fashion from the 80’s on the contemporary fashion landscape. It is quite simple to realize what fashion meant to those working-class kids all dressed up stylistically flamboyant in order to incorporate Burberry, Barbour, Armani and Ralph Lauren into the dress code of the streets.
Even though the rise of the Casuals and the culture that orbited around the football terraces during the 70’s and the 80’s marked a notably violent and vehement period in the British history, the majority of those who classify as casuals today seem far more concerned with football, music, and fashion rather than fighting on the streets and causing havoc. Today, through fashion and music we are all witnessing the revival of the style that the British hooligans brought to the mainstream during the notorious 80’s. Before showing off the compass on your 900$ khaki colored parka and the Fred Perry t-shirt underneath it, before making sure you keep the Stan Smiths crispy white and before you put the Gosha x Burberry bucket hat on top of your fresh razor-cut hairstyle, make sure you take a history course on fashion in order to acknowledge the terrace boys as the pioneers of the swagger.