Introduction experience. Every passenger rates the driver at

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UberHA1  Technologies Inc. is an American technology company based
in Silicon Valley and headquartered in San Francisco, California, United States. Its main product is a ride-hailing application
by the name of ‘Uber’, which is one of the world’s most popular taxi apps. The
company has so far covered 674 cities in 83 countries in all 6 inhabited
continents, completing more than 40 million rides a month worldwide. Apart from
its flagship service ‘Uber’, the company has also ventured into a variety of
different areas, including food delivery and self-driving, autonomous cars.
Owing to its ginormous size and a host of other challenges, the company faces
various problems on a daily basis, which test its rapid expansion and
phenomenal growth rate.


Through the course of this report, we will study the
following topics:

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1. Evaluate of Uber,

2. Uber faced various different issues.

3. Uber’s influence in New Zealand

4. Ethics and professionalism within the ICT


Questions and Discussion


1. Accessibility

Ordering a cab on the
Uber app is as straightforward as two touches on the screen. Uber utilises the
device’s GPS, or the Global Positioning System, to find the user’s location
once the destination is entered and in a matter of minutes, you are in your
taxi, comfortably cruising towards your destination. This makes ordering a
taxi, and potentially anything, a child’s play. The sheer ease of access is one
of the company’s biggest selling points, and what endears it to its more than
17 milliion users all over the world.  


2. Reliability

A huge
part of Uber’s appeal is that drivers are motivated to deliver a pleasant and safe
experience for the passengers. The company has a minimum required customer
rating of 4.6 out of 5.0 for all its drivers, which helps keep the drivers in
check and give the customers the best possible experience. Every passenger
rates the driver at the end of each trip.

this rating system is a strong incentive for the drivers to work hard for every
passenger’s satisfaction.

3. OptimalHA2  pricing

Uber imposes ‘surge
pricing’ for high traffic situations, like a major event or a holiday, which
can take the fair as high as 2x or even 7x the normal fair. But in normal
conditions, Uber is generally substantially cheaper than the generic public

Even though actual
rates vary from city to city and time to time, there is significant public data
that shows that ride-sharing can cut down fairs by as much as half.

Uber doesn’t encourage
tipping, and all payments made are made on the app itself, hence removing any
chance that the driver may have to fleece the passenger.

4. Quick, Cashless payment system

As stated previously,
all payments are made on the Uber app online, through Net Banking, Credit Card,
Debit Card, etc. which makes over-charging impossible. Furthermore, the payment
is fast, without any hassles of physical money like change and the like.


5. Efficient Feedback

The driver not only
needs to meet the company’s standards, but also to meet the requirements of
passengers. After the end of the trip an evaluation of travel experience is
made by not only the passenger, but the driver as well, who rates the passenger
according to the ride.

Rating the passengers helps
to protect future drivers from having to deal with rude, violent, aggressive,
and drunk passengers.

Hence, the company takes
ample measures to not only make the ride a favourable experience for the
rider, but the driver too.


6. Uber Offers Different Service Tiers

offers a range of service tiers, spanning from single riders and groups up
to executive limo services. Uber offers five tiers of service:

UberX is the
cheapest and most common form of Uber. Regular consumer cars, up to 4
riders. Vehicles must be 2000 model year or newer. Fares are typically
half that of a taxicab in the same city.
UberPOOL, offered in
some cities, allows you to share your ride with another person and split
the cost.
UberXL is a service
that can
accommodate 6 passengers with an SUV or minivan; more expensive than
offers luxury sedans with leather interior, including brands such as
Audi, Mercedes, BMW, which are the common vehicle brands. Expect to pay a
premium price, and accommodate up to 4 riders.
UberBLACK is the
luxury limousine service with vehicles dedicated to executive-level


6. Drawing in new customers

Uber deeply attracted
people to choose from different gradations because there are a variety of
marketing programs, If Uber want to increase revenue in the maintenance of old
user, at the same time ,they need to add more new users .


7. And going global

Uber Rapid outbreak in many countries, he helped
these countries to solve and alleviate the three major issues:1bad mass transit systems?Excessive emissions of vehicle exhaust?The population is large, but public transport is limited.




LegalUber have been walking in the edge of the policy in many countries. Uber is legal or not, many governments still do not give a clear statement. The government propagated Uber’s illegality, but from the actual situation, the government is equivocality for Uber. To know that the government really want to ban the car, there are ten thousand kinds of methods. But from the actual situation, the government for Uber is muddle along. In fact, the development of the Uber is not the most important for the policy of risk, the greater threat is the local business. EmployeesIt is undeniable that the Uber has become a “on demand economy” model, it provides services by consumers. But for many people, the Uber Cup is also a “model” of a series of unlawful acts. In the eyes of labor rights defenders, Uber is notorious in dealing with labor relations, one of which is that Uber has always denied 400,000 US drivers as employees, and they are called independent contractors. In this way, the “cooperative” relationship between Uber and the driver is not subject to the current US labor law on the minimum wage, the maximum working hours and other restrictions. 


Amid all the issues
regarding unfair competition, the reality is that many taxi drivers provide
good service in a dangerous occupation. the report suggest driving a taxi is possibly
15 times as dangerous as the average job (in 2013-14 in Victoria for example,
there were 51 assaults in taxis).

 TaxisTaxi operations are a monopoly industry. If there is no license, cannot operate a taxi in various countries. However, through Uber, anyone can use their private car to provide a taxi service. For many drivers, holding a license for the taxi company has been of little significance. As a result, the thriving economy of many cities, the prices of taxi licenses have fallen sharply. While the taxi industry-related stock prices are also falling. Despite the booming urban economy, these taxi license prices have fallen sharply. While the taxi industry’s share price is also declining. When the individual interests are affected, society is prone to unrest and instability.  Sustainability issues

Environment: with the cars grows,
the environmental issues of greenhouse gas emissions become more and more
serious, and Uber need to strategically solve these problems. At this time Uber
launched a carpooly event where customers can choose to share cars with other
passengers along the similar route. Uber believes that this new feature is
beneficial to all stakeholders, because some people share the fare, the driver
through driving longer route to make more money, reduce vehicle exhaust
pollution to the environment, reduce traffic congestion. Finally, Uber has
taken advantage of Earth Day to take about environmentalism. Through a one-day
event, Uber vowed to donate a dollar from Uber to the Earth’s Day to donate a
dollar to plant trees. Uber uses this promotion to motivate passengers to
carpool and reduce greenhouse gas emissions. In regard to the carpooling
program, Uber seems to be effective in solving an effective solution to reduce
greenhouse gas emissions. Uber promotes the reduction of the number of vehicles
on the road by carpooling. It is reasonable to take into account that the Uber
driver without a passenger usually stops driving until the customer demands
again. In contrast, even without passengers, taxi drivers often run on the


Time and money: first,
Uber has a very high time sensitivity – when a market is more sensitive to the
time, the corresponding business opportunities are more profitable. They are
usually to pay a higher price when they cannot find a taxi .Uber’ raise precious
price than ordinary taxis, but users still to pay. Which shows that car rental
real market demand. Second, Uber has pricing power for the car rental service
it offers. At some peak time (such as after the end of a large event, because
of the need to rent a lot of people, the demand for car rental over the supply,
Uber homeopathic out of the price is higher, which further improve the
profitability of Uber. It is reported that the cooperation with Uber when the daily
income of more than 500 US dollars,




The continuous
occurrence of taxi drivers strike in major cities, but also pose a threat to
the development of Uber. The rapid development of the taxi software, however
the traditional way to call the car occupy the mainstream position. The taxi
driver cannot be ignored. When they are collective strike, the whole city’s
traffic systems will fall into a mess. Although theoretically, different modes
of travel are substitutes of each other, there is a huge different in the
travel distance and flexibility. Therefore, from the main positioning of the
Uber market, it is currently facing the alternative not much, alternative
threat is not too possible. The report estimates Uber can cut more than $500m
from Australian taxi bills – close to 10% of the $5.5bn spent each year by
Australians catching a taxi.


Uber has also faced many
legal face-offs with regulators and incumbent taxi companies worldwide, which
impeded its ability to assimilate onto the world stage with ease. Taxi
drivers all over the world has protested against unfair competition from Uber
as the taxi industry has to operate under the city’s rules and prices, but Uber
does not have to obey those requirements and has an unfair competitive
advantage over licensed cabs.

For instance, officials in
Delhi and India banned all app-based ride services to protect cab driver
unions. In
Belgium, the Netherlands, the Philipines, and South Korea, police forces
conducted sting operations against Uber drivers who operated vehicles that were
not licensed for commercial use. The
issue of safety has also surfaced with the many accidents caused by the
inexperienced and unlicensed Uber drivers, which had resulted in multiple
lawsuits against Uber. These
issues certainly came at a reputational cost to Uber. At the same time, more than
half of the women don’t feel safe a taxi alone at night in many countries. Uber
however suggestion customers some power.


Compared to the taxi
driver need to have a professional driver’s license, practice registration
certificate, no criminal record, but also an annual inspection, and Uber only
need to have a car, driver’s license and no record of the accident, the basic
qualifications are wider, lower Uber left the security concerns. Recently, the
United States part of the local prosecutors believe that Uber suspected of
misleading consumers, so that passengers think Uber screening driving is to
filter out the criminal record. In addition, negligence and professional
drivers’ casual driver “of also other professional drivers not only bear
civil liability, may also face criminal responsibility, which is relatively
higher than traffic safety requirements attract join Uber driver.


In addition to security
issues, Uber also has a very serious management problem, at least in the tax
burden, rates and platform responsibilities, with the local transport services
industry unfair competition. Uber’s fee is flexible and sometimes low, but it
can also be added at a high demand, or even doubly charged, at a rate that is
free of charge. , By the passengers decided to pay or not. As for platform
responsibility, Uber expressly disclaims any liability for any conduct of the
transport service provider in the terms of service; however, the domestic
transport service company shall be jointly and severally liable for the driving
of the occupation. As Uber’s operating flexibility, low cost, but it is
beneficial to attract more drivers, the formation of greater challenges in
government management.


Therefore, the
government in accordance with the law to manage Uber, security and law is
necessary to adhere to the implementation of the basic position. The Government,
in addition to continuous fines, should use Uber to operate in a more effective
and positive manner. On the other hand, Uber uses the digital technology to
create a new car service experience, indeed create more convenience and
opportunities, but also get consumer recognition; this, taxi operators in
addition to protest or boycott, I am afraid should also learn to improve the
service Tools, try to provide consumers with better quality shuttle service, it
will not be defeated by the new technology.


Express delivery

Express is an important thing all over the world.
Few countries to achieve fast delivery, the next day delivery, this is a very
favorable market for Uber. Traditional courier has a fixed distribution
network, even if the city courier, parcels have to reach the distribution
center for a polymerization, and then distributed to the recipient site to the
regional site for distribution. And Uber do courier, apparently save the middle
of the link, the driver can be delivered directly after the delivery, which
greatly saves time. For example, I forget to take away the door to get off
work, please colleagues called Uber sent over, maybe I only need to go to the
next cup of coffee I can get my key. This cannot be imagined and realized in
the past. Uber will replace the courier and may still be early. Because it
provides the courier service more biased in the high-end, novel and
interesting, short term cannot cover all user groups


Uber’s influence in New Zealand

?In Germany, this application
has been brought to court; in the UK, this application has triggered a taxi
driver strike; what will happen in New Zealand.

Uber was founded, the
slogan to promote its business model is: all the private drivers. In New
Zealand, Uber’s drivers or become partners are operating independently.

Passengers use the map
of the Uber application, select a guest point, the map will also show the
location of the driver, if a driver to accept a taxi request, the two sides can
see each other’s information and photos, as well as historical evaluation, car
type and phone Number, use Uber service must be at least 18 years old.

The driver’s car must
be four models after 2003, must be registered for commercial use, and must be a
P driver’s license. Payment is cashless, by the user first credit card
information through third-party software to pay. If the passenger agrees to the
price range set by Uber, the fee will be deducted from the account when the
passenger gets off and the invoice will be sent to the e-mail provided by the


New Zealand government
management rules for the Uber taxi software is surfaced, the Government
proposed to Uber into the licensed passenger operators to manage, while Uber
must also comply with the relevant provisions to strengthen self-management,
the future may be to check the applicant’s log books To ensure the safety of
the vehicle before allowing it to become a Uber driver. But the new regulations
did not force Uber vehicles like a taxi to install the car camera.

the Government issued a draft regulation on the management of small passenger
services, to be replaced by the existing management rules. The current set of
management practices from the beginning of the implementation of the 1980s, has
been unable to keep up with the technical changes and the pace of the times.
Especially in recent years, Uber taxi software in New Zealand’s major cities
Auckland and Wellington gradually popular, is expected in the future this app
will be more common application. But Uber in the attack on the city at the same
time, also led to the local taxi group strong resistance. In New Zealand, the
cost of applying a car rental through Uber is lower than that of a taxi, which
is the main reason for the dissatisfaction of local taxi companies.

is the key to the complaint or whether Uber is a legitimate private car rental
company or taxi company. Uber users can contact the driver through the
application and estimate the cost of the journey, the passengers can also be in
the final Uber driver to score. Unlike most taxi companies, Uber users pay
debit or credit cards without paying a fee. Uber is estimated before the cost
of the car, so it is operated as a private car rental.

in fact, Uber has always stressed that he does not provide a taxi service, but
a technical platform to help passengers connect with the driver.

the government announced a consultation paper, will break the current taxi and
individual car rental implementation of the two-track management, all small
operating vehicles into a unified management approach. As early as the
beginning of this year, Vice Minister of Transport Craig Foss had said the
government would consider regulatory requirements.

say Uber’s vehicles will be reduced after the new regulatory requirements are
introduced, and operators like Uber will test the driver’s
“appropriateness” and take responsibility. At the same time, the
vehicles used for operation must also meet the requirements.

the existing regulatory requirements only the taxi was forced to install the
car camera regulations to be retained, which means that Uber vehicles may not
need to install this is known as the car “black box” monitoring

In this business model
of the taxi software, Uber not only challenged the traditional business model
of the taxi – in the use of the way, the user with the phone called by the Uber
according to the distance between the vehicle and the user scheduling, the
driver with Uber software, Passengers, passengers in the Uber software to
complete the payment and the driver scoring; experience, Uber requires the
driver to keep the car health and cannot refuse to support. At the same time,
Uber also created employment opportunities and sources of income for his
drivers. According to Uber’s official statement, if a driver uses the Uber
platform, his median income will be higher than the average driver.

From the consumer point
of view, New Zealand consumers do not want the taxi costs too high, hoping to
have another way to taxi, and Uber to the driver and the consumer
“scoring” experience, if not 5-star rating, Uber will Give the driver
pressure. However, the new platform is bound to weaken the traditional industry
associations. New Zealand taxi association (NZ Taxi Federation) said that this
application is “sugar-coated shells”, many people think that the
application of “legitimacy” and “security” there is doubt.

According to New
Zealand’s law of consumption, if the consumer is booking a private service, the
provider must provide the exact price, but Uber sets a price range, “is
illegal for New Zealand law.”

But from the consumer’s
point of view, both price and ease of use, Uber is superior to the traditional
taxi business model, from a personal point of view, whether it is price or map
system and convenience, “each one is ahead of Step, I have no reason to
return to the previous taxi era.” This is the natural choice of technology

Ethics and professionalism within the ICT

Uber is an application for private car service. When the
user needs to use a car, just open the application on the phone, Uber will be
able to determine the location of the user through the GPS, and then assign the
nearest driver from the user to access.


Uber’s success has its uniqueness. First of all, Ube is a
fragile market. In many cities, taxis are an industry that is less friendly to
consumers and is full of trade protectionism. Taxi drivers can artificially
raise prices, and they can basically do not care about the quality of customer
service. In this context, Ube called car service to become a routine life of
the probability of a lot of people. Many people have a taxi every day, they
used once Uber will immediately become repeat customers. Second, the car is the
second most expensive thing to buy, and the most common thing we do when we buy
a car is parking. Parking is a very inefficient thing, and the existence of
Uber so that we do not need to drive out, get rid of the cost of parking and
distress. In this way, Uber is cheap, but it still has enough space to make a


Uber is a company that
believes in the power of economic leverage, because the excellent driver is
only a partner, not an employee, so Uber does not require a good driver must
be, and will say how, because the driver’s attitude and good service can be
well received, and praise is to get the threshold of reward (Uber set 4.8 star
praise rate is the driver to get a specific reward) so they are still through
economic means to manage. This is the power of the rules of the game, better
than 10,000 rules


At the same time, Uber
does not pass the mandatory rules to ensure that the driver’s working hours,
keep the driver on the road by economic. Uber in 2014 launched a parallel
business, called UberPool, and is to let the same route passengers along the
way a car, so you can reduce the cost of everyone. It’s like a traditional bus,
but the passengers do not have to waiting too long time, and choosing places
more flexible. After the participation of many people, there is an interesting phenomenon,
which is the driver in a loop. It is possible to continue to carry new
passengers, and then put down the old passengers, the formation of a cycle of
Perpetual Ride. The driver does not need to find the next guest, so efficiency
and income was increased, and then more drivers intended to participate in
Uber, the formation of a virtuous circle. Uber another way, through the brand
cross-border marketing quickly occupied the market. Uber and BMW MINI, Tesla and
other brands of cross-border cooperation is the best evidence in the Chinese
market, which has become a common tool for Uber marketing. Through the brand
cross-border marketing, Uber continue to bring new surprises to users, by
“his mountain stone” more quickly expand their own visibility, can
quickly capture the original brand of cooperation brand psychological defense,
it can be said that such a strong the union produced a wonderful chemical



Car service company Uber recently on the government,
including Thailand, India, France and other countries are directly banned Uber
operation, even in the birthplace of the United States is also facing legal
challenges. In New Zealand, the Ministry of Transport has made hundreds of
tickets, more than 10 million tickets, and is developing more stringent
disposal measures. However, Uber seems to be more and more embarrassed, the new
operation of the city a total of two million times the number of new record, so
that this technological innovation and security and legal struggle intensified.

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