Industry was being utilized for such cases,

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Industry Research (Food

Group 4 Assignment # 3


Title: MKT 3213_9 – Business Intelligence I (W2018)

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Submitted by:

Clinton Thomas C0720523

Samiksha Sharma C0721457

Parveen Kaur C0716171

Ravneet Kaur C0712489

Lambton College in Toronto



Submitted to:

Professor Alex Cumine


Submission Date:

January 31, 2018

of GIS (Geographic Information System) Mapping Technology

Geographic Information Systems is a PC based instrument that
examines, stores, controls and imagines geographic data, for the most part in a
guide. (GISGegoraphy, n.d.)


The principal GIS was made by Dr. Roger Tomlinson and after
that presented in the mid 1960s in Canada. Amid its beginning, this framework
was fundamentally implied for gathering, putting away and after that dissecting
the ability and potential which the land in the country regions had. Preceding
this, mapping utilizing PCs was being utilized for such cases, yet this is a strategy
that had various impediments related to it. Before the finish of the 80s time
frame, the utilization of GIS had just turned out to be prominent in other
related fields which is the reason it prompted a goad in the development of the
modern division. As of late, fashioners thought of open source programming for
GIS with the goal that the splendid innovation can be upgraded in a
substantially less complex way while being made accessible to all. (GISlounge,


A geographic data framework (GIS) is a PC framework for
catching, putting away, checking, and showing information identified with
positions on Earth’s surface. By relating apparently disconnected information,
GIS can enable people and associations to better comprehend spatial examples
and connections.


GIS can utilize any data that incorporates area. The area
can be communicated from multiple points of view, for example, scope and
longitude, address, or ZIP code.


A wide range of sorts of data can be looked at utilizing
GIS. The framework can incorporate information about individuals, for example,
populace, pay, or instruction level. It can incorporate data about the scene,
for example, the area of streams, various types of vegetation, and various
types of soil. It can incorporate data about the locales of manufacturing
plants, homesteads, and schools; or tempest channels, streets, and electric
electrical cables. (NationalGeographic, n.d.)


Clarification: GIS mapping improvement gives data on the
certified necessities and issues as it is topographically sorted out PC
headway. Data here is ordinarily the visual cognizance of the information. This
mapping progression isolates and passes on maps of various types. A fragment of
the blueprints solidifies GPS satellites. It besides makes an illustration of
the geographic information into plot. It can be utilized for helpful,
condition, affirmation, government and so forth. GIS mapping advancement is the
most capable mechanical gathering utilized for securing any data that can be
about masses or climate.



Sources of Global Information and Demographics

Socioeconomics examination can cover whole social requests
or get-togethers portrayed by criteria, for instance, preparing, nationality,
religion, and ethnicity. Informative establishments generally view demography
as a field of human science, however there are different free demography
divisions. Formal demography limits its inquiry of think to the estimation of
populace shapes, while the broader field of social demography or populace
considers furthermore examinations the associations between money related,
social, and natural strategies affecting a populace.

Sources of Global Information and Demographics:

1.Online data: Data may be collected from online
sources which are vastly available over the world wide web. It is the most
cost-efficient method of attaining information about any information. For
example: sites like UN Data may be used to gather required information about
demographics, energy statistics, etc.

2.International subsidiary sources: In most cases,
globalized companies collect required information they require from their
branches or subsidiaries located in other countries or regions. This data may
be used by the corporate management team to make various strategic decisions.
For example: Mondelez Canada may contact its branch in India in case it
requires any information from that region to make a new product launch, etc.

3.Research company: Many a times,
companies choose to hire a research company to collect data on for
improvisation or development purposes. These research companies may conduct
questionnaires or use similar tactics to generate reports. For example: Neilsen

4.Business Consultants: Major companies, to
save time, sometimes purchase data for a price from companies that have already
collected data by means of research. For example: KPMG.

5.Print Media: The oldest form of media does
portray relevant news and information. This may include periodicals, reports,
magazines, newspapers, etc.


Identification and
Definition of Industry

Industry Type: Food Manufacturing

Business Name: Mondel?z

Sustenance and drink handling is the second biggest
assembling industry in Canada as far as estimation of creation and is the
biggest purchaser of Canadian rural items. It is a key financial division. The
sustenance and refreshment handling industry are the second biggest assembling
industry in Canada as far as estimation of creation with shipments worth $105.5
billion out of 2014; it represents 17% of aggregate assembling shipments and
for 2% of the national Gross Domestic Product (GDP). It’s the biggest assembling
business and gives work to 246,000 Canadians.


The Canadian sugar and ice cream parlor item industry, North
American Industry Classification System (NAICS) 3113, contains foundations that
are principally occupied with assembling sugar and dessert shop items. The
Canadian sugar and confectionary industry incorporates an assortment of items,
for example, sugars, biting gum, hack drops, granola bars, chocolate bars,
liquorice, and hard treat.


Mondel?z International, Inc. (NASDAQ: MDLZ) is one of the
world’s biggest bites organizations, with 2016 net incomes of roughly $26

The reason and vision are to make more snapshots of delight
by building the best nibbling organization on the planet. Our 90,000 workers
bolster this exertion by assembling and showcasing delightful nourishment and
refreshment items for buyers in roughly 165 nations around the globe.

They are a world pioneer in bread rolls, chocolate, gum,
confection and powdered drinks. They hold the No. 1 position all around in
bread rolls and confection and additionally the No. 2 position in chocolate and
gum. (MondelezInternational, n.d.)


The current outlook for industry in a worldwide
context and in the Canadian market.

Current outlook of mondelez in
canadian market

(Statista, 2018)


Business Report

Name: Mondelez

136 East mall Etobicoke, Ontario M8Z5V5


statement: the power of big. and small

Dirk Van De Put

Vice president: Tim Cofer

History:  Mondelez Canada Inc. was set up in 2012 after
Kraft Food Company spun off their basic supply portfolio. This new Worldwide
bite organization incorporates.

(treat, wafers), which was a piece of the Nubisc0o business procured by Philip
Morris Companies in 2000 and converged with Kraft foods in 2001Cadbury
(Chocolate, gum, confection), which was procured by Kraft Foods Company in
2010. (Mondelez International, n.d.)

North American Industrial Classification System Codes (NAICS)

2 Digit NAICS Code

31 manufacturing

3 Digit NAICS Code

311 Manufacturing

4 Digit NAICS Code



Plan of Mondelez:

At Mondelez International, the procedure globe gets the
personality, what they stay for and what they have to achieve. This visual
model of their technique clarifies our excitement for advancement for their
family, their business and their impact on their general environment. (Mondelez
International, n.d.)



 (Mondelez International, n.d.)




GISGegoraphy. (n.d.). Retrieved from

What is Geographic Information Systems (GIS)?

GISlounge. (n.d.). Retrieved from
MondelezInternational. (n.d.). Retrieved from
NationalGeographic. (n.d.). Retrieved from


Categories: Industry


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