In the same state standards they are required
In the competitive world of education, the ultimate
goal of success is proven through exceeding academic minimums and promoting
students into the world, college and career ready. “Even before the December
2010 publication of the PISA data, the notion that educational competition
threatens America’s future prosperity had been a recurrent theme of the Obama
administration’s pronouncements on education policy” (West, 2012). Education has been put beside economic
competitiveness for decades. Schools
have been motivated and financially supported through the government with
direct attention on their performance. Since the future growth of an economy can be
based on the career readiness of the students that entering a new field, it can
be said that the foundation of the world rest in the competiveness of
With the focus on education so prominent Porters view
on strategy seems more relevant to this industry. “Hypercompetition requires a fundamental
shift in the focus of strategy. Instead
of seeking a sustainable advantage, strategy in hypercompetitive environments
now focuses on developing a series of temporary advantages” (D’Aveni, 1994 pg.
7). In regards to the success of
students “intense and rapid competitive moves” are not something that can
contribute to the ultimate goal of various educational views. Students need consistent expectations in
order to produce academic success. Porter
states “A company can outperform rivals only if it can establish a difference
that it can preserve” (1994 pg. 62).
Education is not a moment by moment battle; it requires a long-term strategic
approach. Porter define operational
effectiveness as “performing similar activities better than rivals perform them”
and he states that “a company can outperform rivals only if it can establish a difference
that it can preserve” (1994 pg. 62). His
views greatly affect the world of education.
In this industry all competitors have the same state standards they are
required to reach. What sets them apart
is how they teach and reach those expectations provided by their state. Porter spends time focusing on how “competitive
strategy is about being different” (1994, pg. 64). Reaching the students in this diverse field
can sometimes be a challenge, and since no two students are alike they must
have differentiation in their learning.
In order to achieve this a funnel of different activities must be
created from the top of the spectrum all the way to the teachers who implement
Although there are many competitive advantages of most
of the successful schools they are not limited or hindered by them. One advantage is a schools’ socioeconomic
status. “This is not to say, however, that America’s
very real educational challenges are irrelevant to its economic performance
going forward. On the contrary, the evidence that the quality of a nation’s
education system is a key determinant of the future growth of its economy is
increasingly strong” (Hanushek and Woessmann 2011). With the teachers being a large part of the success
of this industry, the more passionate the teacher, the more likelihood of positive
results. Not all, but many of the
desired teachers are drawn to a higher socioeconomic status environment. When a
school has this key strategic move, their opportunities to create diverse
instruction are heightened. When a
school can focus less on external factors that a lower socioeconomic status environment
produces, their ability to implement new strategic moves seem to be more
successful. These advantages are likely
to last until an economic shift occurs.
As relocation occurs, there is a change is diversity that follows. Since some schools are federally funded, the
demographics greatly affect the advantages or disadvantages in this industry.
R. A., & Gunther, R. E. (1994). Hypercompetition: Managing the
dynamics of strategic maneuvering. New York: Free Press.
Eric A., and Ludger Woessmann. 2011. “The Economics of International
Differences in Educational Achievement.” In Handbook of the Economics of
Education, vol. 3, ed. Eric H
M. E. (1994). What is Strategy. Harvard Business Review, 61-78.
M. R. “Education and Global Competitiveness.” In K. Hassett, ed. Rethinking
Competitiveness. Washington DC: American Enterprise Institute Press. An excerpt
of this paper also appears in: West, Martin R. 2012. Global Lessons for
Improving U.S. Education. Issues in Science & Technology 28, no. 3:37-44