Daily patients. Terumo tried to make the needle

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injections are uncomfortable and often painful part of life. A diabetes patient
requires multiple injections every day it is therefore very difficult for the
children and for the people who        have
a fear from needles. Therefore, Mr. Terumo, a Tokyo based medical equipment
manufacturer wanted the intake of insulin to be painless, slacken discomfort
and dispel the fears of diabetes patients. Terumo tried to make the needle so
fine that it makes the injections painless, there are 600,000 people in Japan
who are living with diabetes and Terumo felt a strong social obligation to
provide them with help to make the injection painless the needles had to be

Terumo’s design of needles were rejected by many big manufacturers because
according to them it was nearly impossible to create such thin needles. But
there was a company named as Okano Industrial Corporation which was involved
metal pressing and asserts to have a high level of technology despite of its
small size, they were together able to achieve their goal and produced the
world’s thinnest needle for insulin injections. These needles were extremely
different than the usual needle beside from being the thinnest it was not
hollow at the end. It was very difficult to make the ultrathin needles, super
thin sheets of steel were rolled into tiny tapered cylinder which  were then sealed tightly by welding the ends
to ensure that there was no leaks , lubricants were also  added to the thin needle to ensure the
insertion smoothly. This syringe is only 0.2 millimeters in diameter and it is
33% thinner than a conventional needle. The discomfort of the syringe is not
more than a mosquito bite which makes it nearly painless to use.

painless needle was painless needle was 5% more expensive than the usual needle
and was in reach of majority patients. Terumo was innovating new medical technologies
and was at a forefront therefore protecting its intellectual property rights
was an important part of his business. This right gives a competitive advantage
to the company and allows the company to continue develop medical products
which would help the diabetic patient. With this Terumo filed an application
under Patent Cooperation Treaty (PCT) in 2003. The company also wanted to
protect its product name and hence the company registered a trademark for its
name and logo with USPTO (United States Patent and Trademark Office).

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new syringe was marked as the Nanopass 33 syringe. This syringe was located not
only in japan but in different locations. Patients suffering from diabetes
injects insulin 4 times a day which was obviously very painful as well scary
for the diabetic patient but this Nanopass syringe had a significant social
impact on the patients who were using it and people now experience less pain,
anxiety bleeding etc. 

IP is an important part of the business strategy which
secures us from the people who may copy our idea and can give our company a
competition. It gives the right to a person to change and develop he ideas
freely. It gives the potential to maintain the competitiveness simply by being
the first in the market.  It requires no
cost to make something as a copyright and it can be combined with legal
protection from copyrights to the design rights. It basically legally prevents
others taking advantage of customer good will generated by your business by
trading under your name and provides you with a legal right to stop others
using your invention. It protects the genuine design innovation for up to 25
years. A patent gives the legal right to stop others using your invention and
its existence is sufficient to the deter competitors.






knowledge (TK) is a knowledge which tells that 
 how skills and practices are
developed and how they are passed from one generation to another and forms a
part of its cultural as well as its spiritual identity. Traditional knowledge
is a content of knowledge in itself and includes distinctive knowledge and
symbols. Traditional knowledge is a knowledge resulting from intellectual activity
in a traditional context. Traditional knowledge is available in many contexts
like agricultural, mechanical, technical, ecological and medicinal knowledge
and in biodiversity related knowledge.

the Traditional Knowledge helps to safe the trade secrets or confidential information
this Traditional Knowledge has ancient roots and is often in oral and this oral
form cannot be patented by conservative intellectual property systems. It can
be protected by Defensive Protection which aims to stop people from outside the
community from obtaining intellectual property rights over the traditional
knowledge. For example India has a patent for the use turmeric to treat the
wounds. Defensive strategies can also be used to protect the sacred cultural

Protection method simply aims at promoting tradition knowledge and the
respective rights of the community. There are some reasons which depict the
need to protect the traditional knowledge and they are:-

improve the living standards of the community and the traditional knowledge

Knowledge has a potential to improve the economy of many developing countries
by greater commercial use of their biological wealth and increasing exports of
Traditional Knowledge related products.

conserve the environment because it creates a balance between the environment
and requirement.

prevent bio piracy. Bio piracy refers to an illegal abstraction of biological
resources and associated Traditional Knowledge to the patenting without
compensation of spurious inventions based on such knowledge.

Categories: Strategy


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