With traveler. These demands act as an

With the advent of internet, smart phones and technology, now everything is becoming online. From ordering  food online to booking hotel rooms. From paying bills to booking flight. Now, a traveler wants a single platform on which he can view the hotel room, nearby location, prices and also simultaneously pay Read more…

It the channels of distribution is to

It comprises a number of agencies through which the product moves physically, before it reaches the ultimate consumers. The channels of distribution usually include producers, wholesalers, agents, middlemen and retailers. The primary objective of the channels of distribution is to assist the producers in marketing the goods and services on Read more…

The is of two kinds, and Disguised or

The problem of unemployment is a difficult one for India. Although the problem had existed in the past, it has become more acute after the independence. Backwardness of the Indian economy and increasing population are mainly responsible for this problem. Empty mind is a devil’s workshop. Unemployed man gives up Read more…

MARKETING objectives. The marketing mix comprises of

MARKETINGMIXThemarketing mix refers to a set of marketing tools that a firm uses to achieveits marketing objectives. The marketing mix comprises of 4P’s that are:·        Product·        Price·        Place·        Promotion3more P’s have been added to the modern and service marketing mix which are:§  Process§  People§  PhysicalEnvironmentCALVINKLEIN MARKETING MIXv  PRODUCT:Calvin Klein is a leading premium apparel, Read more…

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