Business Communication

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International businesses are fronting new-fangled tests to their in-house communication formations as a result of key alterations produced by way of internationalization, scale backs, unifications and shared undertakings.

Deficiency of cutthroat edge, in-house disagreements, pathetic working associations, misapprehensions, nervous tension, poor output and lack of collaboration are all spin-offs of pathetic inter-cultural communication (Roong, 2006).

Inter-cultural communications professionals work with global firms to play down the aforementioned results of poor inter-cultural understanding. By way of such collaboration, these professionals have made out widespread challenges to effectual inter-cultural communication within firms. A number of these challenges are discussed here.

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Lack of communication

This stands as the foremost hitch within organizations. Being short of communication with staff members is not exclusively as a result of oral conversation.

Somewhat it speaks about contact with information. For instance, not providing response, notifying employees of resolutions and actions that will hinder their positions or inadequately communicating prospects are all means in which information can be kept away from employees (Hurdles to Cross Cultural Business Communication, 2009). This will in the end lead to a divided staff.


Language presents challenges on two fronts. The foremost is use of unsuitable language. Language holds subconscious implications and significance conveyed by way of expressions, stress and pitch. The incorrect use of expressions or sentiments concealed behind expressions can convey meanings that impinge on staff ego-percept, self-belief and mind-set.

Climacteric language results in poor social relations and low self-assurance while encouraging language has the reverse upshot. The other challenge with language is the use of far-off languages. With establishments having indigenous speakers of various languages under one roof, it is vital that they come up with a main workplace language (Ray, 2010, p. 102). This shuns segregation of staff that cannot comprehend other languages.


Global businesses having vastly varied personnel in terms of ethnic group and cultural backdrop countenance difficulties from the disparities in language, ideals, work moral code, work performances, protocol and prospects (Reynolds & Valentine, 2004, p. 34). Such discrepancies can unconstructively affect an organization in various forms, be it in group solidity or in staff output.

Support that organizations need to offer to avoid major communication issues

Inter-cultural human resource practices are the place to begin. Human resource touches on a broad array of business significant quarters that require cross cultural scrutiny. Reliable professionals may provide guidance on a number of quarters together with enrollment, repositioning, overseas assignments, employee retention and training programs (Cross Cultural Solutions for International Business, 2010).

Inter-cultural team-building is vital for firms with staff drawn from varying cultural backgrounds. Professionals in this field offer ways and techniques to enhance staff assimilation trim down inter-cultural disagreements and put up team fortitude. This effectively carried out by bringing to light disparities and reposing on strong points to make certain that they are utilized optimistically.

Inter-cultural language instruction is an area in which modest venture is made by firms, but where the firm returns are immense. Lingual acquaintance serves to bridge the cultural bridges and evening lines of communication (Doing business in international markets, 2011). Inter-cultural professionals offer language training to company employees, casting their erudition to the business set up in which they labor.

Inter-cultural training for emigrant transfer is needed for staffs that take trip(s) to foreign lands. They are required to be aware of the cultural fundamentals of the host(s). Understanding of the host’s times past, way of life, regulations, business practices and societal prescripts all assist to curtail the effect of culture shock and as a result even their move in a foreign region.


Cross Cultural Solutions for International Business. (2010). Available from, [Accessed May 2, 2011]

Doing business in international markets: Cultural Awareness (2011). Available from,…business…business…/index.php [Accessed May 2, 2011]

Hurdles to Cross Cultural Business Communication. (2009). Available from [Accessed May 2, 2011]

Ray, F. (2010). Cross-cultural Management in work organizations. McGraw Hill.

Reynolds, S., Valentine, D. (2004). Guide to Cross-cultural communication, Pearson.

Roong, S. (2006). Managing international business communication problems at work: a pilot study in foreign companies in Thailand. Available from, [Accessed May 2, 2011]



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