ABSTRACT for all consumer buying products and

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is an era of digitalization. Every sector had been brought into this
digitalization, and agriculture also growing with the help of IT.
As many of the agricultural lands are located in rural areas, to help the
farmers in good output and to enjoy many benefits they are advised to use the
latest agricultural technologies. By using these technologies it will be very
easy for the farmers to fix rate for their product. The government and private
sector can implement the e-service to the farmers which would help them to
trade in online. It will create awareness among them to trade on online and
helps the agriculture marketing in well defined. In day to day life farmers
face many issues, like improper plant growth, fixing price etc. Those problems
can be rectified and fixed by this system. At last the products details and its
current status are updated and the government and private sector can buy the
products through this e-service. Even though it is already implemented it
doesn’t make much impact in India. Thus online trade marketing helps the
farmers to change their life style in high-tech farming.


KEYWORDS: e-service,
high-tech farming, government and private sector, financial struggles,
potential development

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          Now a day’s
e-commerce became the key features for all consumer buying products and online
trading made also easier. Based upon the two major models of e-commerce B to B
and B to C are used. Creating awareness on online marketing among the farmers
will help the farmers in good output, and also they enjoy many benefits. Quality
of the product can be directly detected by the consumer. The vision and mission
of the agricultural products price vary for each state and each district. Based
upon the trading the mediator fixes the price and gains the profit more than
the farmers. But business to consumer plays an important role in consumer
buying product. The agricultural products or goods which are placed can be
easily determined. There are e-commerce companies who have already started
selling agricultural products. Even the agricultural products are product in
online with less number. In India 72 percent of the people lie on the basis of
agriculture. The Expected prices which are determined after the harvesting are
not determined by them. Thus the below function or system can be made for the
farmers to utilize the proper economic growth of the nation.



Huo and Huiping Mu (2017)
in his study entitled “Research on the
Development of E-commerce Model of Agricultural Products” stated that the
current problems of e-commerce of agricultural products in China. The author have
analyzed the classic case of-commerce in the different patterns and then
summarized the differences between the models and links. Finally, some
suggestions were put forward from three different perspectives farmer (or rural
cooperatives), e-commerce enterprises and government.

            Xin-Zhi Tang, Ai-Tong He1 and Meng-Wei
Chen(2016) in his study entitled “A
Study of the Status and Strategies of Agricultural Products E-commerce in
China” stated that the dilemma in agricultural E-commerce development in
China and mainly analyzed agricultural products E-commerce of our country by
integrating theory with practice.

Sumitha Thankachan and Dr. S.
Kirubakaran (2014) in their
study entitled “A Survey Conducted on E-Agriculture withIndian Farmers” stated
to generate
the advice by using the modern agriculture which is highly knowledge for the
farmers. On the basis of developing the knowledge mobile Sms are utilized for
the farmers for the guiding them.

Jamaluddin (2013) in his study entitled “Adoption of
E-Commerce Practices among the Indian Farmers and A Survey of Trichy District
in the State of Tamilnadu, India” stated that the reliability of the scale
developed to capture the perception of farmers regarding the benefits and
constraints in usage of Internet information and measure the influence of
e–commerce usage on farming practices. And also identify the impact of
constraints in adoption on benefits of e – commerce application for farmers.






To adopt e-commerce in agricultural

 To create awareness among the farmers about the
advantages and guidelines of using e-commerce.

To offer suggestions to the government
for effective implementation of agricultural e-commerce


Generally, e-commerce
had evolved all the sectors in and around the world. In US the e-commerce in
agriculture had started in 2000 itself. The government of US created a website
on exploring the agricultural products in the website. Chinese giant Alibaba
and JDare the two e-commerce companies which are doing services in all type of
sectors. They follow supply chain logistics to carry the products to the
customers. In India there is some e-commerce start-ups like Agriguru, omnivore
partners, kissan point, bighaat etc, which are not utilized effectively and
most of the company have started marketing the organic products.There is no
proper awareness among the farmers. The idea and system of utilizing have not
gone to the all farmers and trust upon the marketing lacks. Even though many
apps are exclusively developed for farmers that is not user friendly, as they
are in the rural areas they need some training for using such apps.



to consumer (B2C): Participation in e-commerce requires
that both buyers and sellers have access to the Internet and that they are able
to use the required hardware and software effectively.

to Business (B2B): B2B transactions such as buying,
selling, trading, delivering and contracting seem to be natural targets for
conversion to e-commerce. Keeping the base as business to consumer nowadays the
selling of the products has started in all sectors. Even agricultural goods
have started but, the products which are bought are not trusted by the
consumer. As the agricultural products are traded and price are fixed by the
mediators the goods quality made consumer to predict in negative way.




products like whole grains are harvested and taken to the daily markets and
weekly markets and then distributed to consumers. And also it is distributed to
other states. Based on the market need the demand occurs for agricultural
products and based on the output price is fixed in the market.



policies which are made by the government are not directly utilized by the
farmers. Most of them are not aware of any policies made by the government. And
many of them started to oppose the policy without knowing the benefits of it.
So the centres for each Panchayat can be created. The usage and the effective
of growing the farmer’s wealth on farming can be improved.

As the India’s wealth mainly depends on the GDP
(gross domestic products) we need to improve in maximizing the agricultural
farming and marketing of the goods. In agriculture, the B2B and B2C categories
of transactions have used Internet in Agriculture, Remote service and
Maintenance referred to as agribusiness –to–agribusiness (A2A) and
agribusiness-to-grower (A2G). The development of e-commerce in agriculture can
be linked with the adoption of the Internet mainly by the farmers. The centres
and awareness program by government and students may also help their children’s
in farming and effective utilization of the policies. 



            Already there
are schemes and measures like having toll free numbers for any cultivation
problems, crops fertility problems etc. But it has not made any growth or development
for farmers. When they use the online trading it will be easy for the farmers
to utilize the benefits and growth among the farmers. The steps for the
systematic schemes,


            The centres are
made in every panchayat of villages. A Separate ID is created for each farmers
based upon large, medium and small scale of harvesting. It is made as permanent
ID for them. The data of the products are entered for which there are preferred
to start the cultivation.


            The cultivation
processes are updated minimum of three times in the month. So that the growth
and problems faced are directly guided. As centres are made the farmers can
rectify and clarify the problems. The app which is made especially for the farmer’s
utilization makes to believe the trust upon the government. 


            The finished
agricultural products data are updated in the online. The price for the
products can be fixed by them. Based upon the finished products the rating can
be made which will be useful for determine the price. The main function of
utilizing e-commerce is marketing and rectifying the problems faced by the


            The combination
of private and government sectors they can directly buy the products from the
farmers and sell them to the consumer. Already there are some private companies
like big basket explore the product using the limited amount of sales in the market.
So, based upon the criteria selection of the data and quantity there can be
bought from the farmers directly.


            The government
can directly involve the problems faced by the farmers. As Separate ID is
created for each farmer we can make service centres to make awareness among the
farmers. Make the farmers to utilize the implementation of the schemes in the



and private organisation together establishing a website

Free registration for farmers

Updating of finished
agricultural products in the website














Consumer buyers


Retail Sellers







  The data are collected on the basis of survey
on 20 farmers and agro-business people. The direct interaction is made within
the farmers about the awareness of the government policies. Most of the farmers
lack in understanding the policies and utilization of the policies in an
effective manner. The farmers prefer to fix the price by them.


            Based on the
survey undertaken, the farmers don’t believe the schemes or policies which are
established by the government. The main issue is need of money for the cultivation
of land and harvesting of crops and marketing of grains in the market. When the
farmers lack in the harvesting or environment issues they will be huge loss. So
the farmers believe that utilization of the policies is not effective. On the
way to e-commerce the farmers think that the people have started in online
markets and they believe the products which are artificially harvested and are brought
to the markets. The products prices are determined by the middle man.  But the farmers wouldn’t utilize the effectiveness
of the implementation made by the government. Still there lack in it. If the
private and government sectors combine together it will be trustful to the
farmers and consumers.


we conclude that the online marketing of agricultural products and using the
applications which is exclusively designed for the farmers will sort out many
problems faced by them. By adopting e-commerce in agriculture every farmers can
grow along with the country. The implementation of the systematic schemes will
guide the farmers in better way. It makes better solution for product prices
fixing and determination. Agriculture is the backbone of our country so our
government must take necessary action and must bring awareness among the
farmers on e-commerce for High-tech farming.



1) Darryl Jeethesh Dsouza and H.G.Joshi, “Development
of agricultural e-commerce framework for India, a strategic approach”,
Int. Journal of Engineering Research and
ApplicationsISSN: 2248-9622, Vol. 4, Issue 11(Version – 5), November 2014.

2)  Sumitha
Thankachan and Dr. S. Kirubakaran, “A
Survey Conducted on E-Agriculture with

Indian Farmers”, International
Journal of Computer Science and Mobile Computing, Vol.3 Issue.2, February 2014.

N. Jamaluddin, “Adoption of E-Commerce
Practices among the Indian Farmers, A Survey of Trichy District in the State of
Tamilnadu”, International Conference on Economics and Business Research

4) Xin-zhi TANG, Ai-tong HE and
Meng-wei CHEN, “A Study of the Status and Strategies of Agricultural Products E-commerce
in China”,
International Conference on Social Science and Development (ICSSD 2016).

5) DR.S.JAMUNA, “Inflation
and Its Impact on Indian Economy” International Journal of
Application or Innovation in Engineering & Management (Ijaiem) April 2016.

Yaping Huo and Huiping Mu “Research On The Development Of E-Commerce
Model Of Agricultural Products”, MATEC Web Of Conferences (2017).

7) Dr. Renu Tanwar”Nexus between Inflation and Economic
Development in India”, International Journal of Humanities and Social Science Invention




Categories: E-Commerce


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