CARA is the public ownership company with the international
market. Nowadays, the Canadian food and beverage industry is highly competitive. Established chains and
potential new market entrants may be the competitors of Cara’s brands including
restaurant chains in United States and other Canadian regions. Competition
includes limited-service restaurants and full-service restaurants, take-out
operations, coffee shops, grocery stores and delivery operations that offer
home meal replacements. In particular, each Cara brand has its segment (midscale
or casual/upscale casual dining, fast casual, quick service). The principal
competitors to each Cara brand vary from markets and regional and national
chains, independent operators.

CARA competes with other
restaurants for customers which is based on quality and variety of the menu
items, the perception of the quality of the dining experience, advertising, restaurant
location, customer service and quality of facilities

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